Tender notice · eTender Publication Portal

Public Relations - PR agencies promote companies or their campaigns via editorial and media coverage. This is known as "earned" or "free" media (stories appearing on digital platforms, newspapers, magazines, and TV channels) in contrast to "paid media" or advertisements. A strong PR agency will advise leadership in times of crisis and guide the business through challenging times to minimise any negative reputational impact, by using its industry associations to generate the all-important earned media. The agency will also provide media training, generate media releases, and generate positive newsworthy material from the company’s activities. The PR agency will also need established connections and supplier lists for each region in the country. The PR agency will need these industry associations so that it can plan, execute, and manage events, community activations, roadshows, exhibitions, conferences, and any other type of event. • Account management • Public relations strategy • Campaign media relations • Public relations collateral/content development • Reputation management • Issues and crisis management • Media training • Ideation of activations in support of Eskom campaigns • Full activation management services